Embedded Advantage | Funding That Finds You—Not the Other Way Around

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Editor’s Pick 📌

Funding That Finds You—Not the Other Way Around

🚫 Fear. Friction. Mistrust.

Why small businesses don’t apply for finance—and how Liberis is removing the blockers.

Applying for finance shouldn't feel like a risk.

But for many entrepreneurs, it still does.

The fear of rejection. Endless admin. Offers from unfamiliar providers.

In Part 3 of The Next Frontier of Small Business Finance, Liberis lifts the lid on what’s really keeping small business owners from accessing the capital they need—and how pre-approved, embedded finance can change that.

Here’s the breakthrough:

➼ 90–100% pre-approval rates through embedded partnerships
➼ 4-click funding journeys—no paperwork, no guesswork
➼ Offers delivered inside trusted platforms like eBay and Worldpay

By meeting business owners where they are—with real-time offers based on real data—Liberis removes rejection from the equation. There’s no ‘apply and hope’. Just: You’re eligible. Want to accept?

For small businesses, that’s powerful.

For partners, it’s loyalty, conversion, and long-term value—without the cost or complexity of becoming a lender.

📖 Read Part 3 now: Trust, Friction, and the SME Finance Gap

Industry Trends & Innovation 💡

STRATEGIC PARTNERSHIPS

Checkout.com’s Matthieu Barral on Navigating Payments and Partnerships in Digital Economy

Checkout.com, through its VP of Global Partnerships, Matthieu Barral, addresses the complex landscape of eCommerce by advancing beyond basic payment processing to support localized payment options, real-time payouts, and improved fraud controls via key partnerships.

For merchants, the piece offers valuable insights on forming alliances with payment providers to handle diverse customer needs and regulatory challenges, thereby enhancing operational efficiency. These alliances present genuine opportunities in embedded finance that can streamline processes and help merchants focus on delivering value and growth.

DIGITAL LENDING EXPANSION

NatWest Expands Digital Commercial Lending

NatWest's partnership with Brickflow enhances digital lending for property investors by allowing brokers access to live rates and deal processing via API, streamlining commercial finance. This approach is crucial for investors seeking efficient online finance solutions, minimizing tedious steps and saving time.

PAYMENT SOLUTIONS

Silkpay and Market Pay Collaborate to Enhance Merchants' Payment Options

Silkpay partners with Market Pay to enhance merchant payment solutions across Europe, offering expanded payment options, including Visa and Mastercard, through PAX Payment POS terminals. This collaboration benefits merchants by simplifying payment processing and extending customer reach, crucial for thriving in a competitive market. By integrating these technologies, merchants enjoy seamless operations and improved customer service.

AI IN PAYMENTS

AI's Impact on Future Payments and Five Questions with Dave Gardner

eCommerce advances and AI integration are reshaping payments, requiring trust and compliance. Firms must balance innovation with regulation by embedding good governance and operational resilience. To succeed, enterprises should establish robust AI frameworks, align solutions with values and regulatory needs, and use AI to enhance user experience and security.