Embedded Advantage | Turn payments from a cost center into a P&L driver

A NEWSLETTER AFFILIATED TO

LEADERSHIP MOVE 📌

Liberis appoints Rob Fairfield as CEO to drive AI-led growth

Liberis has named Rob Fairfield as its new CEO, succeeding Rob Straathof, who becomes Board Advisor and Chairman of the Partner Committee.

Fairfield, COO since 2020, takes the helm as Liberis looks to accelerate global expansion and multi-product platform development. The company now operates in 15 countries with 48 strategic partners—including eBay, Elavon, and Clover—reaching over 1.2 million small businesses worldwide.

With 2025 priorities focused on scaling its AI-powered platform and strengthening global partnerships, Liberis is redefining the competitive edge in embedded finance.

The company is doubling down on intelligent, personalized funding solutions for SMBs—leveraging AI-driven data models to deliver tailored financial experiences at scale.

This approach combines the breadth of partner reach with precision personalization, signaling that the future of embedded finance lies in data-led relevance and customer-centric innovation.

👉 Read the press release here

Industry Trends & Innovation 💡

PAYMENT PLATFORMS

Embedded Finance Empowers Commercial Platforms to Simplify Payments and Drive Business Growth

Embedded finance lets commercial platforms take control of payments by issuing cards, managing supplier payouts, and offering credit—all from one dashboard. This boosts cash flow, enhances user experience, and creates new revenue through interchange fees. For eCommerce providers, integrating these tools means faster payments, fewer errors, and stronger customer loyalty.

FINTECH GROWTH

Green Dot’s Q2 2025 Earnings Highlight Growth From Embedded Finance Partnerships

Green Dot is gaining ground in embedded finance, with Q1 2025 revenue up 24% to $558.9M and B2B up 37.6%, fueled by partnerships with Samsung and Crypto.com. This positions the company to benefit from projected 25% annual market growth. Investors should note its improved margins, expanded liquidity, and discounted stock price.

DIGITAL FINANCE TRANSFORMATION

FIS Raises Revenue Forecast and Signals Digital Shift With Circle Partnership

Fidelity National Information Services raised its 2025 revenue outlook to $12.7 billion and partnered with Circle to enable USDC digital payments, aiming to enhance its position in digital finance. This shift targets both traditional and emerging clients, providing investors with new growth avenues. However, persistent risks from acquisition integration and operational pressures remain.

FINANCIAL INNOVATION

Finance in Disguise Embedded Services Quietly Reshape How We Access Money

Embedded finance is transforming how we access payments, loans, and banking by integrating these services directly into everyday apps, vastly expanding revenue streams and customer loyalty for businesses.

U.S. adoption is accelerating, with projected growth above $7 trillion by 2026, requiring companies to adapt or risk irrelevance.